The August SoTL Spotlight highlights a collaborative research project in progress. Russ Schwarz and Brian Hardy completed THINK! in June 2019. Interestingly, it wasn’t until January 2021 when the two were approached by CIRT that the perfect SoTL project was identified that blended their background in marketing with their interest in understanding faculty motivations to engage in SoTL research. The two are now in the midst of data analysis. The topic of their manuscript is: “Examining Faculty Motivations for Engaging in SoTL Programming”.