Have you ever picked out a new pair of jeans, only to walk away from the store wondering if there may have been an even better fit? Broken up with a significant other because the grass looked greener on the other side. Or wondered how company like Apple that have a limited number of products can make so much money? 

 

There are example of what psychologist Barry Scwartz calls "The Paradox of Choice." Wacth below and add you comments.