Unlike many new media applications designed for viewing content streams online, Wiffiti was designed for the "Lean Back" experience of viewing user-generated content from a distance (at a bar, a public location or a conference) as well as the "Lean Forward" experience online or via text messaging.

New Wiffiti messages are instantly displayed center screen and are easily viewable from a distance. Older messages then fade back and move as an animated cloud, providing enough ambient activity to continually stimulate audience attention and encourage engagement.

Interactivity is multi-modal - it can happen at the location via mobile phones, or online via easily embeddable website widgets. Incoming content streams and web and mobile messages update across all instances of the addressed Wiffiti screen automatically.